Hi, I'm Alina

Marketing & Content Strategist

Video strategist and marketer with 10+ years of experience turning video content into a predictable engine for lead generation and revenue growth.

Let's Talk Strategy
Alina Sukhova
Random Stats
1M+ Views on TikTok
A single video delivered over 1M organic views, generating high brand awareness without paid promotion.
10% Leads via YouTube
Built a YouTube & Shorts content strategy that transformed the channel into a reliable inbound lead channel.
1K Users Organically
Leveraged targeted video content as the primary growth driver for an early-stage startup with zero ad spend.
5X Sales Conversion
Produced product videos that helped prospective clients quickly grasp complex value propositions and build trust.
300K LinkedIn impressions
300,000 impressions on launch video, hundreds on the waitlist in days.

How I Drive Business Growth Through Video Marketing

Case study based on my work at Timefold.ai

3.3 Years as Video Marketer at Timefold.ai

Timefold is a complex B2B planning optimization platform. Our video strategy targeted search queries, improved AI search visibility (GEO optimization), simplified technical concepts for broad and technical audiences, and actively supported the sales pipeline.

I handled end-to-end production: from concept and scripting, recording to targeted distribution aligned with business goals, continuously tracking metrics to uncover growth opportunities. + integrated AI in our production workflows.

Top of the Funnel (ToFU)

Driving broad audience awareness and capturing early-stage interest.

Performance Marketing & Paid Ads

A/B tested video ad series built for LinkedIn and YouTube campaigns, engineered for maximum scroll-stopping impact.

YouTube Shorts for Search Query Coverage + GEO optimized

Launched the channel from 0 subscribers. Today, it generates ~10% of monthly organic leads (a true team effort as Our audience is highly specific and niche).

Growth Metrics & Analytics:

YouTube Analytics

Sales Enablement Videos

High-impact videos helping sales teams shorten deal cycles and articulate product value effectively.

Motion Design Assets & AI Creative Video

Combining modern generative tools and motion design to stand out in crowded markets.

Creative Video & AI Content

A collection of creative assets leveraging generative AI and modern design techniques.

Podcasts, Partners & Client Case Studies

Expert-led content, industry interviews, and authentic social proof.

Employer Branding & Event Highlights

Humanizing the brand and showcasing culture to build trust and community engagement.

Technical Educational Content

Deep-dive tutorials designed to resolve technical objections and support developer onboarding.

Explore More Projects

Work Experience & Background

Education

Bachelor's: Marketing (Kharkiv National Univ. of Economics, 2016)

Master's: Pedagogy & Education Management (2020)

Languages

English (Fluent), Ukrainian & Russian (Native), French (Intermediate), Dutch (Basic)

Key Skills

Video Strategy · Performance Marketing · YouTube SEO · Lead Generation · CGI / Motion Design · Adobe Suite · Editing · End-to-End Production · Vendor Management · Paid Social (LinkedIn, Meta)

Video Marketing Lead
Timefold · Part-time
May 2023 — Present
  • Lead end-to-end video marketing strategy aligned with key company growth goals.
  • Scaled YouTube channel from scratch to generate ~10% of monthly inbound leads organically.
  • Created high-converting video assets for paid media, product marketing, and top-of-funnel campaigns.
  • Produced technical educational content and geo-targeted video campaigns.
Founder
Virealin (Marketing & Motion Design Studio)
Dec 2023 — Present
  • Managing full-service motion design and video marketing agency projects for global clients.
Fractional Marketing & Content Strategist
blankspace Brussels · Freelance
Oct 2025 — Jun 2026
  • Led the company's marketing strategy in close collaboration with the founder. Managed social media, launched LinkedIn and Instagram ad campaigns, represented the company at industry events, developed a video strategy to support sales and lead generation, created photo and video content for organic and paid campaigns.
CGI Creator
Planet B · Freelance
Jan 2024 — Dec 2025
  • Produced viral short-form B2C content generating over 1,000,000+ organic views.
Marketing Executive | Video Production
Simon Kuznets Kharkiv National University of Economics · Part-time
Jan 2013 — Feb 2022 (9 yrs 2 mos)
  • Supported university-wide marketing initiatives through video and visual content.
  • Collaborated with the BC INGEK international student department to attract prospective students.
  • Developed creative marketing concepts and managed paid advertising campaigns.
  • Worked closely with international students and the university's marketing department to align campaigns and content.
  • Produced video and visual content for digital marketing and student recruitment.
  • Managed production team with 12 hours shifts and more than 30 people together with actors for paid ads creative production.
Production Team Photo
Independent Video & Creative Marketing Specialist
Self-employed · Freelance
Jan 2010 — Feb 2022 (12 yrs 2 mos)
  • Worked with clients across B2B and B2C industries, including healthcare, fashion, food manufacturing, hospitality, consumer goods, apparel, events, media, and more.